To understand why UnSporked, it is important to first understand the spork.
The spork, like fast food and the car, is a relatively recent invention. According to Wikipedia, the closest relative to the modern spork was patented in 1874. The term ‘spork’ was coined in the early 1900’s as a clever marketing scheme for this new utensil – a combination of the spoon and the fork. It gained popularity in the 1970’s, as corporations and consumers alike recognized the potential of the spork. For corporations, it meant buying less cutlery and cutting down on costs. For consumers, it meant the ability to prong food with the accuracy of a fork while shoveling it in with the carrying capacity of a spoon.
Today the spork is most commonly used in fast food restaurants, however Slate Magazine notes that “other important users of the spork included schools and prisons and any other institutional setting where the business of feeding is reduced to its most basic, functional level.”
In many ways that’s what eating in America has become – a basic, functional, act.
UnSporked is the reverse-engineering of our degraded eating culture.
It’s about learning from more established cultures and traditions to figure out what really works and what doesn’t when it comes to eating, weight management and an overall healthy lifestyle.